At First National Bank, innovation is one of our core values and a major part of how we do business every day. Our state-of-the-art technology and leading-edge products and services allow us to provide customers with a fully-digital banking platform that integrates the in-branch, online and mobile banking experiences. It’s an approach that gives our customers a consistent experience, no matter how they choose to bank with us.
We Call it Clicks-to-Bricks.
FNB’s Clicks-to-Bricks strategy gives customers the flexibility to manage their banking according to their unique needs and preferences. Some elements of Clicks-to-Bricks include:
FNB also introduced a new concept branch design, which is more open and encourages a more transparent and consultative experience. This is done through a combination of easy-to-use and easy-to-access products and services, including our one-of-a-kind Solutions Centers and tech bars.
Additionally, branch employees are being equipped with iPads, allowing the use of interactive content for demonstration and to share product knowledge with customers.
More about Clicks-to-Bricks can be seen in the videos below.
Clicks-to-Bricks is brought to life through a variety of innovative solutions that work together to unite multiple delivery channels.
Online and Mobile Banking
This video, filmed in our concept branch in State College, PA, shows how FNB uses innovation to redefine convenience in banking.
FNB customers have greater control and protection of their FNB Visa debit card with CardGuard.
With Touch ID, customers using supported devices have even more streamlined, secure access to the majority of their mobile banking functions.